中小企业网站建设是实施中小企业信息化的重要组成部分。推进中小企业信息化是走新兴产业道路的必然要求。中小企业商品或服务的网络化是新时代企业管理的明智选择。中小企业网站建设的目的是为人们提供一个网上宣传的窗口，也是实现信息化的突破口。到目前为止，中小企业已经基本建立了自己的网站，但仍有部分中小企业还没有意识到营销网站建设的重要性，本文就中小企业在建站中面临的问题及对策进行简要分析。网站建设与推广：

中小企业网站建设是实施中小企业信息化的重要组成部分，推动中小企业信息化是走新型产业道路的必要服务，无论是中小企业还是商品网络是适应新时代企业管理的明智选择。中小企业网站建设是为人民群众提供一个网上宣传窗口，突破口，也是实现信息化的一个途径。到目前为止，中小企业基本上都建立了自己的网站，但仍然存在部分中小企业还没有意识到营销型网站建设的重要性，本文分析了网站建设存在的问题及对策已建中小企业网站： 1.网站信息不更新或不及时更新时间

网站信息不更新、更新不及时

很多中小企业的网站，刚发布的时候就是这个样子，时间长了还是这个样子。一些联系信息已更改且未更新。有些人可能不太方便联系你，他们一般会求助于你的竞争对手。与它一起工作。由于中小企业信息量小，网站的后期维护并不太复杂。基本上几天就能更新，包括行业新闻、企业新闻、产品促销等信息的更新。相关行业网站可直接转载行业新闻。企业新闻不需要什么文采，如实记录详细情况即可。商品展示页尽量对商品进行详细的说明，细心，基本能看懂说明。了解。时机成熟的时候可以做相应的题材，比如月饼公司，中秋节的时候可以做相关的题材，在销售市场进行一些广告宣传，对产品的销售有很大的帮助。产品。

很多中小企业的网站是哪样的，很久了还是什么的，换了一些联系方式，没有更新，有的想和你取得联系恐怕不太方便，一般都会转你的竞争与合作。中小企业因为信息量少，网站维护也不是太复杂，基本上几天更新一次，就可以了，包括行业新闻、企业新闻、产品推广等信息更新。行业新闻直接到相关行业网站转载，b

usiness news and don't need what literary grace, recording the detailed situation can truthfully, product display pages as far as possible on the product detail, do meticulous, see the instructions you can basically understand. The appropriate time can make corresponding topics, such as the moon enterprises, in the Mid Autumn Festival period can make related topics, with combined sales market within some advertising, is of great help to the sales of the products.

二、服务单一，没有做到与的简单互动
A single service, do not interact with the simple

中小企业要在产品或服务展示上下点功夫，网站给浏览者的第一印象就是明确的，我们是做什么的，哪些产品或服务是我们的优势，需要我们的产品怎么快速联系到我们，不要让浏览者摸不着头脑，这就需要在网站建设的时候就需要把栏目版块设立的合理些，给浏览者良好的用户体验。一般都设有这样的版块，简介，产品展示，联系我们，在线留言，企业新闻，特色内容等，对内容进行充实，整体架构完成。同时可能根据浏览者的反馈及相关人员的建议进行适当的修改，做到为着想。
Small and medium-sized enterprises in the product or service to show a little effort, the first impression to visitors to the website is clear, what we do, what product or service is our advantage, need our products how fast to contact us, don't let the viewer can not touch the head, this need in the website construction need to set up reasonable columns, make good user experience. General have such edition piece, introduction, product exhibition, contact us, online message, business news, features, content is rich, the overall framework. At the same time may be appropriately modified according to the feedback from visitors and staff suggestions, so as to.

三、推广的力度不够
Promotion is not enough

有的企业甚至自己内部的人都不知道网站的地址，更有甚者，有一次我发现一个在产品的宣传资料上打的网址是错误的，而且错误的时间已经很久，却依然没有更正过来。网址是企业在网上的商标，企业在做名片、产品手册等宣传资料时一定要打上自己的网址，同时要配合线上线下各种渠道的推广，包括现在流行的企业博客推广、在参加或组织行业活动时注意着重推广等等。发表一些有质量行业软文，这一点大家可以集思广益，对这个行业的了解，应该能写出这样的软文扩大影响力。
Some enterprises even their own internal people don't know the address of the web site, and what is more, once I found a dozen in product information on the site is wrong, and wrong time has for a long time, but still not corrected. Site is the enterprise online trademark, enterprises are doing business cards, brochures and other promotional materials must play on your own web site, at the same time with the various channels online line extension, including the now popular enterprise blog promotion, participate in or organization should pay attention to promote industry events etc.. Published some quality text, at this point you can benefit by mutual discussion, understanding of the industry, should be able to write such soft Wen expand influence.

四、没有适量的资金投入，没有人员来专门维护
No amount of funds, no people to special maintenance

其实中小企业网站建设及维护投入不会很多，包括电脑等设备，人员工资等投入，一般情况一两个人专门进行维护就够了，他们的主要是网站的推广及服务，网站技术相关的问题可以由制作网站的网络协助解决，小部分力量开拓网上市场，可以挖掘网上的潜在，同时增加了企业形象的宣传等，而这些价值是远远超过原先的资金投入的。现在也有些中小企业做的比较好，配备专门的人员开展网上销售，有一个朋友的就是这样，他们主要做某产品的招商，由于重视网上招商，网站推广的力度大，网上的带来利润还是相当可观的，这就是一个好的例子。
In fact, the small and medium-sized enterprise website construction and maintenance of investment is not many, including computer and other equipment, staff wages and other inputs, generally one or two people to maintain enough, they are mainly the promotion and service site, issues related to web technology by the production site to help solve the small part of power network, opening up markets, can digging potential, but also increase the enterprise image propaganda, but the value is much more than the original investment. Now some small and medium-sized enterprises do better, equipped with specialized personnel to carry out online sales, have a friend who is such a product, they do business, due to the importance of online merchants, website promotion efforts, the net profit is still considerable, this is a good example.

重点注意：
The focus of attention:

网站建设的投入也是更好的帮助企业拓展网上市场，同时宣传了企业形象进而提高了品牌的知名度，而这些都是为中小企业发展提供了动力，国家大力宣传中小企业信息化建设，目的也是激活中小企业的管理思维，让传统市场与网上市场相结合提高中小企业的经济效益。
Website construction investment is also better help enterprises to expand the online market, and promote the corporate image and increase brand awareness, and these are all provided the impetus for the development of small and medium-sized enterprises, the state vigorously promote the informatization construction of small and medium-sized enterprises, the purpose is to activate the small and medium-sized enterprise management thinking, to improve the economy of small and medium-sized enterprises combination benefits of traditional market and online market.

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